Toxic Sludge is Good For You

PRWatch.org

I was using stumble upon the other day and came across this website called CMD (the center for media and democracy) this is defiantly an interesting website as it is seen as an independent and non for profit media and consumer watch dog.
This website focuses and investigates on P.R campaigns and different spins those corporations, governments and organization share to the masses. These watch dogs are focused on health, liberty, economic opportunities and environment. Although the website preaches about having open content and no bias, I feel as though this website is very negative to the media.

I remember sitting in my first year communication class and our teacher starts to ask us questions regarding our future and what industry we all wanted to get into. I remember sitting with a bunch of girls in the back and we all stated that we were interested in getting in to P.R and ill never forget the look he gave us. He was disgusted with the idea, and told us that week we were going to watch a video in which would be on the exam. Everyone shows up for this video in which is going to be on our final and to our surprise it’s called: “Toxic Sludge Is Good for You: Lies, Damn Lies and the Public Relations Industry”. I personally though it was an interesting video as they showed interesting tactics of how publicist used the media. I never really thought any thing about this video ever since until I stumbled upon this website and to my surprise CMD was the producers of this video.

I think this website is very useful as they broadcast different investigations and reports about promotions, product, companies, policies and the news. This website is the whistle blowers of PR, this website could demonstrate how to conduct good PR and what to avoid from previous examples/ failed companies. This website also uses a variety of social media like Facebook, Twitter and Digg to get their message across. With the options to subscribing to a monthly news letter or an RSS feed.